AUX '18

University of Amsterdam, Human Centred Multimedia track of the Information Studies Master Degree

31st January 2018

Science Park, Amsterdam 09:15 - 17:15


Interaction design for a sharing world


A one day seminar on User Experience, presenting Keynote talks and projects from Interaction Design and User Experience student projects working in conjunction with staff and students from MediaCollege, Amsterdam and staff from design agency Informaat (Baarn).

Ger Baron, City of Amsterdam Chief Technology and Innovation officer , will present the opening keynote discussing his innovative work on design for wellbeing, experience and interaction in the future city. Highlighting some of the challenges and opportunities of dealing with technology, automation and the digital transformation of the city.

Conor La Grue, Fleet Science, will present in the second keynote the project "Given Time", the attempt for a global network of free resource for marine expedition research - A first of its kind mission of “Exploration through collaboration” - not crowd science but “fleet science!”‚Äč


University of Amsterdam,
Science Park 904.
1098 XH Amsterdam
view map

Ticket costs?

The seminar is open to all, staff, students and public.

Getting there?

By train

Four times an hour a train leaves from Amsterdam Central station or Almere/Zwolle station to station Amsterdam Science Park.

By subway

Amsterdam Amstel, bus 40 or 240

By tram

From Amsterdam CS tram 9 direction Diemen
Change at stop Kruislaan to bus 40

By Bus

40 from stations Amsterdam Muiderpoort and Amsterdam Amstel
Spitsbus 240 only from Amsterdam Amstel


At Amsterdam Amstel station and Muiderpoort station an OV-bike (public transport bike) can be rented. It takes about 15 minutes to bike to Amsterdam Science Park from both stations. A large part of Amsterdam, Diemen and Duivendrecht lies within a 7-kilometre radius (20-30 minutes by bike) from Amsterdam Science Park.

To plan your journey by bike, travel to the website of Routecraft for the best directions to Amsterdam Science Park. Note: use Kruislaan 300 instead of Science Park at the adress field! You can plan your route also by using Google Maps.

By Car

Amsterdam Science Park is accessible by car. You can park at the civic amenity and plan your route to us by using Google Maps.

  • Ring road Amsterdam (A10)
  • Exit 'Watergraafsmeer/s113'
  • Follow signs 'Science Park'
  • On middenweg at Kruislaan turn right
  • Follow road through train tunnel
  • You have arrived at Amsterdam Science Park

You can find more directions and downloadable maps online here.


The UvA canteen and coffee bar will be open to all visitors. Science park also has a small number of cafes and Cafe Restaurant Polder is a two minute walk from the venue.

Cafe restaurant Polder

What's on, on the day?

Students from the University of Amsterdam Information Studies Master program, Human Centred Multimedia track, will be presenting projects from the Interaction Design Project.

"Information studies at UvA tackles systemic problems first rather than individual pieces of technology within that system: it focuses on understanding information problems from the perspective of the people involved, and then applying technologies as needed."
UvA Information Studies MSc
The Projects have been co-developed with art, design, animation and games development students from MediaCollege, Amsterdam. .
"Mediacollege Amsterdam is a vocational school. We educate students so that they can start at an executive level in the creative industry. During their education, they’re involved in projects working in multidisciplinary teams. Students of Ma will be the designers, game artists, web & gamedevelopers of the future."
Simon van Rees, Hoofd marketing & communicatie, MediaCollege, Amsteredam

These prototype projects are developed in conjunction with real-world stakeholders and academic subject specialists. The projects range from serious crowd sourcing marine science, shared media surfaces in how and work environments to future sharing strategies for autonomous vehicles.

On the day teams will have formal presentations plus hands-on sessions to demonstrate prototypes and answer further questions.

Welcome to AUX'18

Room H0.08
UvA Science Park 904
9:30 opening note
Ger Baron, CTIO for City of Amsterdam
10:15 coffee and morning demonstrations
Foyer of H0.08

Presentation session 1

Verzetmuseum 1

Verzetmuseum 2

Shared Media Surfaces 1

Shared Media Surfaces 

12:45 Lunch break

afternoon keynote

Conor La Grue, Fleet Science

14:15 coffee and afternoon demonstrations
Foyer of H0.08
15:00 Presentation session 2

Crowdsourcing Marine Research 1

Crowdsourcing Marine Research 2

Crowdsourcing Marine Research 3

Shared Autonomous Transport

16:50 closing note and prize for best project

*details may be subject to change

Amsterdam Science Park

image © Kares+Brands